Here are some tips and tricks for you (all based on the real use cases).
We’re in the same boat. Make sure you provide several ways to access crucial information:
- Mobile app.
- Mobile web version for the ones who don’t want to install work-related apps on their personal devices.
- Desktop version.
- Newsletters with the option to unsubscribe.
Take a breather. Ensure access to communication channels «on the field»:
- TVs in lounge zones, cafeterias, and reception areas.
- Tablets with quick surveys to ensure you provide an opportunity to speak for every frontline worker.
In their element. Make more of the communications about them.
Tell factories news, updates, and talk about their struggles.
On cloud nine. Launch gamified campaigns specifically for the frontline workers, exclusively for them. Make them feel special.
- Tip: If your frontline workers don’t have access to the intranet, you can provide the guest access via the communication tools mentioned above.
What happened while you were on shift? Let them choose which updates they want to see (if it’s not some critical updates).
- Tip: Divide news into categories and let them see only general reviews before diving deeper into an article.
Kick back and relax. Keep the news titles short and catchy. Such an approach helps bring the intranet experience closer to an external social media one.
- Tip: Bring your internal communications style closer to the most popular social media among the frontline workers. Of course, don’t forget about the office workers, too 😉
A breath of fresh air. Include more video content in your communication.
The best option is to have your content leaders make a couple of videos weekly or make a short video review for the hottest news to make it available for the frontline workers through their personal devices and corporate communication channels.
Road vlogs. Let frontline workers share their work routine in the vlog format.
It will bring them closer to the other employees and make the work process clearer for everyone in the company.
How it’s made. Why not launch your own series about how your product is made?
Let your frontline workers tell about your product/services to everyone in the company… or even outside of it.
